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Introduction Colour plays a pivotal role in branding, influencing consumer perception, emotional engagement, and overall brand identity. In the competitive coffeehouse industry, where creating a distinctive brand image is essential, colour serves as a key visual tool that shapes customer experiences. This review examines the colour strategies of two major coffee brands, Starbucks and Costa Coffee. Exploring how their palettes contribute to brand recognition, customer psycholo

The belief that sustainable design is the future “The future of sustainability is not a distant dream; it is a tangible reality waiting to be embraced. It is a world where businesses, driven by a commitment to sustainability and powered by technology, lead the way toward a greener, more equitable, and prosperous future.” - ESG Summit Europe, Leading investment for a sustainable future, Published on LinkedIn, 29 Sept 2023 Over the years, younger generations are becoming more a